The ultimate AI web design process

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Finn Dollimore

Webflow Expert | Designer
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Strategy questions

  • What role would your website ideally play in your business?
  • What is your mission and company vision?
  • What unique value and innovation do you bring to the market?
  • What are your companies’s biggest weaknesses?
  • What customer segments do you serve?
  • What is the primary goal of each segment?
  • What do your customers value?
  • Who are your main competitors?
  • How would you like to be positioned relative to your competition?
  • As best you can, describe which pages we’ll need on the website
  • Tell me everything about the content you’ll need on this website.

#1 - GPT Strategy Prompt

Create a website brief for a company called (insert name). This brief is based on the transcribed strategy call. It should first contain a summary of the client’s industry, their content goals and information about their company.

Then, create the ideal sitemap for this website, list a page name and under it add the recommended content sections for that page. Do this for all the pages you think are needed for this project.

Here is the transcribed call:

[add your transcription here]

#2 - GPT Relume Prompt

Relume is an AI tool that creates sitemaps & websites using a text prompt. Create a prompt for Relume based on this project proposal and the transcribed client meeting. It must be under 3,000 characters. First outline some background info about [client name] and their industry. Second, explain [client name’s] goals for the website. Finally, list the recommended pages for this site based on the project goals, furthermore, please explain what sections and content should go on each page.

Tutorial

What’s Slowing Down Your Web Design Process?

Before I reveal my AI-powered workflow, we need to identify what’s slowing down most web design processes: content.

Here’s a typical timeline for a web design project:

  • Strategy: 1 week
  • Content Planning & Sitemap: 1-2 weeks
  • Wireframing: 1 week
  • Design: 3 weeks

As a designer, you’ve probably experienced delays because clients are often unprepared or disorganized when it comes to content. Either they don’t have it ready, or when they do, it’s an overwhelming mess. You end up spending weeks helping them write copy, only for it to change later. Worse, if you design without finalized content, you’re stuck in an endless cycle of revisions. Sound familiar?

Content is, hands down, the slowest part of the web design process. But what if there was a way to speed it up by 100 times? Well, there is—and that’s where my AI workflow comes in.

The Secret to Speeding Up Content Creation

After working with a lot of freelance clients, I discovered that clients struggle to write content from scratch. It’s hard for them to visualize their website and translate it into a Google Doc. However, once I provided wireframes and placeholder content, they were able to quickly adapt it to their needs.

This is the key to the process: present clients with wireframes and placeholder content instead of waiting for their content. They’ll finalize the content much faster, and you’ll avoid endless back-and-forth.

Now, how can you create those wireframes and content in just one hour? That’s where AI comes in!

Introducing the AI Workflow

I’ve discovered an AI workflow that simplifies the strategy, sitemap, and wireframing stages into a single process that takes about an hour. Here’s what the AI does for you:

  • Builds your sitemap
  • Organizes each page with content sections
  • Completes Version 1 of wireframes

Sounds too good to be true? Let’s break it down.

Strategy Meeting

Start with a strategy meeting to discuss your client’s goals. During this meeting, use an AI note-taker like Otter.ai to transcribe everything. This allows you to focus on asking the right questions without worrying about missing key details.

Organize the Transcript

Feed the transcription into ChatGPT and ask it to turn the conversation into a structured project brief. This brief will serve as the foundation for your website design.

Create the AI Prompt

From the project brief, create a prompt that will guide an AI site builder (such as Relume). This prompt will need to describe the pages and content needed in detail.

Generate the Site

Input the prompt into Relume. The AI will generate a complete sitemap, organize the content into sections, and build Version 1 of your wireframes, all based on the client’s industry and goals.

Why This Saves You Weeks

With this workflow, you can go from knowing nothing about a client project to having Version 1 wireframes with content in just about an hour. No more waiting on clients to send disorganized copy. Instead, they can tweak the placeholder content within the structure you’ve provided. It solves the biggest pain point in web design—the endless wait for content.

Bonus Tips for Success

  1. Client Collaboration: Invite your client to Relume to make comments on the sitemap and content sections. They’ll feel involved and be more likely to quickly finalize content.
  2. Wireframe Flexibility: These wireframes are just Version 1. You or your client may want to make adjustments, but that’s part of the process. Relume allows you to easily switch layouts and refine the design as needed.

The Time You Save

This process will save you weeks of back-and-forth, but what should you do with all that extra time? You have two options:

  • Option 1: Take on more clients and increase your revenue.
  • Option 2: Invest the saved time into refining your visual designs.

Personally, I prefer the second option. By reinvesting the time I save into the design stage, I’m able to create more polished, visually stunning websites. This leads to better results for the client and a higher-quality final product.

Ready to Get Started?

If you’re ready to speed up your web design process and focus on what you love most—creating amazing designs—then start using this AI workflow today. All the tools and resources I mentioned are linked below, so you can begin transforming your web design process now.